My work experience is a pretty even mix of in-house brand champion and also B2B client work.

With innovation projects, I take complex ideas and information, and turn those findings into more digestible (and fun!) pieces that help the client socialize new information within their business. These frequently take the form of custom books, decks of “future-scenario” cards, infographics, and more. These leave-behinds help circulate the work and also help clients get executive buy-in.

Asking the right questions and commissioning the right work is just the first set of challenges. Socializing those findings within an organization can be tough, so that’s where these kinds of projects come in.

In short, I want to help my clients look smart.