While the usual day-to-day projects at Houghton Mifflin Harcourt consist of applying the brand to more typical projects like brochures, flyers, and web projects, occasionally there are opportunities to stretch the HMH brand, and concept ideas and application to projects that live outside of that norm. This is usually in the form of campaigns like the Educator Confidence Report that I work on each year (see White Papers section), the yearly Back-to-School campaign, Volunteer Week branding, holiday cards, etc. I’ve included the Educator Confidence Report in the White Papers & Brochures, but below are a couple of additional campaign-style projects that I’ve worked on.